I have owed you an email for some time, I actually used my survival strap for pulling someone out of a river that was drowning on a float trip. I think you should hear the whole story.
A buddy and I were canoeing down a fork of the White River in southern MO. It's a popular float trip for college kids and families. It was just gonna be a guys weekend...low key. It was just after lunch and we were coming to a part in the river that was pretty fast moving, and there was a pretty big tree that had fallen into the center of the river. While the river wasn't super deep at this point, it was fast moving and the current around the tree was challenging to get our canoe around. What made it even crazier is that this was right after a bend in the river, so you really didn't see it until you were right on top of it. So my friend and I made it around the tree, but it wasn't easy. I don't know why, but something made us stop by the shore and take a break. Folks were getting around it OK, but there was a woman on an inner tube that didn't seem to be moving out of the way and she got stuck under one of the bigger tree branches, submerged in the river and couldn't get untangled... Honestly, I have no idea what happened next, other than I remember breaking the buckle on my Survival Strap, handing one end to by buddy and told him to hang on, jumped into the river and got her untangled from the branches that were holding her under the water. My buddy then helped pull me in with the paracord that came from the Survival Strap.
So there's the whole story... I will ALWAYS wear one of your products whenever I am doing anything in the outdoors again...