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Latest Stories

  • #WearableTechnology – What’s all the hoo-ha about?

    So what’s all the hoo-ha with wearable technology? Seems like everywhere we turn, there’s advertisements promoting technology that can be worn. Mostly, wearable technology refers to smartwatches and activity trackers. Wear it on your person all day…and night…making technology pervasive... read more

  • ON TARGET WITH BULLET GEAR

    We’ve been hitting the mark with our Bullet Gear Collection. If you haven’t checked this collection out lately, you definitely should.  For those who love hunting, shooting sports and weaponry, this collection offers edgie designs that are fully customizable to... read more

  • Stranded on a Deserted Island

    Reviewing the hundreds of Survival Straps® Stories we have received over the past 10 years, we have come to realize how our paracord gear is the must-have item if you were stranded on a deserted island.  Chances are you’re not... read more